ALEXANDRA – WINTER CHILD, Coffee & BIKE LOVER
Alexandra thrives in the mountains – ski touring in winter, biking in summer. Adventurous, driven, and fuelled by her love for coffee, she takes on each day with passion and purpose. Her motto? No Snow, No Show.
What she loves most about POP EYES: the perfect mix of quality, function, and style. Her favorite product? The JAMIE ski goggles – with easily interchangeable lenses that adapt to any weather conditions.
One of her proudest achievements: running 70 km at the 24h Charity Run – emotional and unforgettable. And her dream trip is coming true: a ski touring week in Norway.
Alexandra lives for the mountains – and for espresso in the morning.
Moments in motion.
ABout... alexandra
How would you describe yourself in three words?
Adventurous, coffee-loving, athletic
Which person or athlete inspires you the most?
Felix Neureuther
Do you have a life motto or a quote that guides you?
"No Snow No Show"
"A summit only belongs to you once you're back down – until then, it belongs to the mountain."
How did you first hear about POP EYES?
I came across POP EYES on Instagram.
What’s your favorite product from our range and why?
The JAMIE ski goggle from POP EYES convinces me all the way: it's the perfect companion for any weather because, thanks to the interchangeable lenses, it easily adapts to different light conditions. Changing the lenses is super easy, so I’m instantly ready for new conditions – whether it's bright sunshine or heavy snowfall – with the JAMIE, I always have the best vision on my adventures.
What makes POP EYES special to you?
Quality, functionality, style
What are your favorite sports?
Ski touring, mountain biking, road biking
What has been your greatest sporting achievement or most memorable moment?
My greatest personal achievement was running 70 kilometers at the 24h Charity Run in Bad Goisern – at the same time, it was also my most emotional run/moment/event.
What motivates you to keep going even on tough days?
My passion for sports, progress, and knowing how good you feel after being active.
What does a typical day look like for you?
My day starts at 6:30 when the alarm goes off. The first thing I reach for is my espresso cup – a little energy kick that simply belongs to the morning. With a toothbrush in my mouth, I quickly do a bit of housework (top-level multitasking!) before heading off to work.
I work in field sales for a coffee roaster – a dream come true, as I turned my love for coffee into my job. After work, I either enjoy a short workout or spend time with friends – the perfect balance for a fulfilling day.
Do you have a ritual or habit you couldn’t live without?
Espresso in the morning.
Do you have a hidden talent or special skill?
No secret talent or special ability.
Which places or countries have shaped you most, and why?
South Tyrol has shaped me deeply. Whether in winter or summer – the breathtaking mountain panorama and endless opportunities for outdoor sports are simply unique. Plus, the region offers fantastic food – a perfect mix of enjoyment and exercise.
Do you have a favorite spot where you especially love being active?
The entire Salzkammergut region.
What’s a dream you still want to fulfill?
My big dream – which I fulfilled in April 2025 – always was a ski touring week in Norway.
